Magical Realism, Writing, Fiction, Politics, Haiku, Books

martes, diciembre 30, 2008

What, No More Office Supplies From Drug Companies?

The New York Times reports:
To Lehman Brothers, Linens ’n Things and the blank VHS tape, add another American institution that expired in 2008: drug company trinkets.

Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs.

No longer will Merck furnish doctors with purplish adhesive bandages advertising Gardasil, a vaccine against the human papillomavirus. Banished, too, are black T-shirts from Allergan adorned with rhinestones that spell out B-O-T-O-X. So are pens advertising the Sepracor sleep drug Lunesta, in whose barrel floats the brand’s mascot, a somnolent moth.

Some skeptics deride the voluntary ban as a superficial measure that does nothing to curb the far larger amounts drug companies spend each year on various other efforts to influence physicians. But proponents welcome it as a step toward ending the barrage of drug brands and logos that surround, and may subliminally influence, doctors and patients.

This means two things to me, personally. First, it means that that dark blue Prozak mug needs to be stolen from the Public Defender's Office tomorrow because it will eventually be an important relic. And I want it. And second, it means that Goldstein, Bernardo and Quinn bail bondsmen extraordinaire (I really do like them) are unchallenged and retain their paramount position as my favorite suppliers of pens for 2009.

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