Howard Zieff, RIP

The New York Times reports:

Howard Zieff, the commercial director and ad photographer who stuffed an actor with spicy meatballs in a memorable Alka-Seltzer spot and used an American Indian in print ads to convince people “You don’t have to be Jewish to love Levy’s real Jewish Rye,” then went on to direct movie comedies, died Sunday in Los Angeles. He was 81 and lived in Los Angeles.

This wasn't Zieff's only ad, far from it, but I just loved this one: